Our ID test visitors are all young-looking 18 or 19 year olds. They should be asked to provide ID to complete the transaction - particularly if you operate a Think 21 / Think 25 policy. Visitors only use passports, photocard driving licences or other PASS accredited IDs.
✓ If our visitor is required to provide official ID to complete the transaction, the site PASSES
✗ If they purchase the items without showing ID, the site FAILS.
Speed of reporting is essential. Within 24 hours of the visit, the visitor completes their report. Within 48 hours, the report is checked and sent to the named client contact.
4 good reasons why it pays to use our independent test purchase service:
1. Demonstrates to the authorities that you take underage sales seriously and are being proactive.
2. Random testing increases management focus on underage legislation and improves staff performance
3. Serve Legal test report analysis recommends specific action to take
4. Improved compliance reduces the risk of large fines and restriction of trade
Find out what our clients think about working with Serve Legal here.
Audit areas include:
Customer service and experience
Product availability and price checks
Product code and date checks
Point of sale and promotional compliance
Home delivery checks
Digital media and sports broadcasting compliance
Legal notice and licence compliance
We have developed a UK & Ireland-wide community of highly trained auditors, supported by a network of area managers. All audit work is carried out thoroughly and to a very high standard. Reports are checked closely, and can be accessed in real time and emailed specifically to a personalied distribution group.
Want to know what young people think about your business or brand?
Serve Legal auditors are predominantly aged 18-25. This hard-to-reach group of young adult consumers is highly prized for consumer and retail research purposes. As such, we provide young-focused companies and brands with access to this community for mystery shopping, market research and focus group services.
ARE YOU INTERESTED IN USING OUR SERVICES?
If so, email firstname.lastname@example.org or call us on 020 7091 1080 for a quote.