Protecting Your Business 
IDeal work for young people 
Wider audit & compliance services 

 Background 

In early 2006, Ed Heaver and Julian Sargeson were alcohol retailers with a problem. The local authority had decided one of their sites was consistently serving under-age people. 
 
Wave after wave of local authority 'stings' resulted in them losing a licence. A conservative estimate put their loss of sales at £25,000 per week. 
 
Unfortunately, Ed and Julian had no way of fighting back. They wanted to check their staff, measure the site performance and demonstrate to the authority they were taking the issue seriously. They couldn't find a company providing a cost-effective service so they decided to do it themselves. 
 
And so, Serve Legal was born! 
 
Since then, the business has grown to become the market leading provider of ID and compliance testing services in the UK & Ireland. 
 
We conduct around 9,000 visits per month across the UK and Ireland for many major blue-chip multiples and single site independents. 
 
With our database of 1,500 highly trained mystery visitors we can cover any site at any time. 
 
Local Authorities continue to test retailers’ week in, week out, which can lead to large fines for companies, staff and even costly restrictions on trading. 
Serve Legal can help … 
 
We provide a highly accurate and independent testing service that is proven to help improve staff performance and reduce the threat to revenues and responsible trading.