Protecting Your Business 
IDeal work for young people 
Wider audit & compliance services 

 Who We Work For 

Serve Legal helps market leading companies across a wide range of sectors and compliance issues. We work with large supermarkets, pub groups, off-licences, small multiples, convenience store franchises, symbol groups, late night venues, bookmakers, knife retailers and broadcasters across the UK & Ireland. 
 
We work with businesses of all sizes to help them measure and improve performance in checking ID and other operational and compliance standards. 
 
 
We use Serve Legal regularly to carry out tests on our compliance with age restricted sales. This includes tobacco and the recently introduced tobacco display ban. They deliver a reliable and efficient service within agreed deadlines and with very few data errors. They are able to swiftly provide accurate analysis of our data which helps with our training and future testing programs. 
 
Leading UK Supermarket Retailer  
(customer since 2007) 
 
Serve Legal test purchasing is an integral part of our Think 25 initiative. Serve Legal help us measure our own performance on this important internal policy and provide insights that allow us to improve our results. 
 
Licensing Manager, Large National Supermarket Chain  
(customer since 2008) 
 
Serve Legal have enabled us to monitor and ensure that the high standards we set as a group are independently verified and assessed at regular intervals. The service has been exemplary and has now formed an integral part of our operational plan. 
 
Head of Operations, UK's Leading Nightclub Operator  
(customer since 2009) 
 
The information that Serve Legal provides helps us identify training needs, compare performance between regions, and target our resources at the highest risk areas. Since Serve Legal began testing our stores we have seen a continual improvement in our test results. 
 
Compliance Manager, Leading Co-op Retailer  
(customer since 2010) 
 
The Serve Legal information is extremely useful, informative and well presented. The issues with sites not using ‘Challenge 25’ can now be dealt with the backing of evidence of where they’re failing. I am most pleased with how the surveys are being conducted and appreciate the detailed information provided. 
 
Director, Leading Forecourt Dealer  
(customer since 2010) 
 
Using an independent test purchase service such as Serve Legal demonstrates to the local authorities that I am taking the issue of underage sales seriously. The due diligence provided is invaluable and has played an important role in defending my license in a recent licensing hearing. 
 
Independent Retailer, Leading Convenience Retailer  
(customer since 2008)