The market leading provider of ID and compliance testing

Conducting over 250,000 audits annually, we deliver unparalleled service to clients across a range of sectors.

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Why Serve Legal

Client Satisfaction Survey 4.7 stars

How likely are you to recommend Serve Legal?

Day-to-day service from across our team

Accuracy and quality of client audit data

Timely delivery of client audit programmes

How can we help your business?

Independent compliance

Independently measure due diligence with quality, accurate compliance testing programmes

Responsible retailing

Demonstrate your business as a responsible retailer to protect against underage sales and local authority fines

Benchmark comparison

Benchmark performance against the wider sector and your competitors

Trusted standards

Used by the UK’s leading retailers and approved by Trading Standards

International security

We follow international information security best practices (ISO 27001)

Ethical Employer

We commit to offering fair pay, flexible working hours and unique career development opportunities for our Auditors

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Our Success Stories

"We have worked with Serve Legal since 2014 and they have significantly helped us to combat illegal broadcasting in the UK and Ireland. Their knowledge, expertise and robust auditing in conjunction with the prompt supply of infringement data has generated over 8,000 leads; which has led to valuable leads for our sales force and investigation team to defend our investment in exclusive sports content. Serve Legal have consistently delivered against agreed KPIs."

"Serve Legal provides our business with a robust and insightful service to support us in managing and improving our allergen compliance. Allergen safety is an extremely important area for our business so our programme with Serve Legal helps us to accurately monitor performance as well as identify training needs and areas for improvement. I would have no hesitation in recommending Serve Legal’s allergen audit service to others who are looking for insight and assurance in this area of retail compliance."

"We use Serve Legal regularly to carry out tests on our compliance with age-restricted sales. This includes tobacco and the recently introduced tobacco display ban. They deliver a reliable and efficient service within agreed deadlines and with very few data errors. They are able to swiftly provide accurate analysis of our data which helps with our training and future testing programmes."

"The Serve Legal information is extremely useful, informative, and well presented. The issues with sites not using 'Challenge 25' can now be dealt with the backing of evidence of where they’re failing. I am most pleased with how the surveys are being conducted and appreciate the detailed information provided."