AllergyWise® Audit Service: Protecting Customers and Businesses

AllergyWise® Audit Service: Protecting Customers and Businesses

At Serve Legal, we are passionate about safeguarding vulnerable customers, supporting staff, and helping businesses navigate the complexities of allergen management. In collaboration with Anaphylaxis UK, we’ve developed the AllergyWise® Audit Programme, a comprehensive solution for ensuring the highest standards of allergen safety in the hospitality industry.

Why Choose AllergyWise®?

The AllergyWise® Audit Programme is more than just a compliance tool—it’s a transformative approach to allergen management. With Serve Legal’s and Anaphylaxis UK’s joint expertise and innovative resources, businesses can confidently provide safe and positive dining experiences for customers with allergies.

Key Benefits:

• Real-World Insights: Gain detailed insights into the experience of customers living with serious allergies, assessed against key criteria while offering flexibility to incorporate your own standards.
• Nationwide Coverage: Leverage a network of 8,000+ auditors across the UK and Ireland, carefully managed by expert compliance Area Managers.  
• Live Data Access: Access live audit data and an insights dashboard 24/7 through our secure client portal, powered by Microsoft Power BI.
• Benchmarking Performance: Receive tailored reports that benchmark site or regional performance against business averages and industry standards.
• Certification: Establishments meeting the audit criteria earn the AllergyWise® Certificate, demonstrating their commitment to being allergy-aware.

How Does It Work?

Independent Audits

Serve Legal’s expert auditors conduct independent assessments of allergen procedures and customer interactions. These audits rigorously evaluate:

• Staff adherence to allergen safety protocols.
• Food handling and preparation practices.
• Communication and signage clarity.
• Customer care, including the ability to provide accurate guidance from official sources.

Secret Shopper Approach

Using a “secret shopper” methodology, our auditors pose as customers with allergies, assessing the entire journey—from placing an order to receiving the meal. This process simulates real-world scenarios, allowing businesses to address gaps before they lead to serious incidents.

Detailed Reporting

Our audits provide tailored reports with actionable data insights, helping businesses understand their performance relative to sector averages and industry benchmarks. This approach fosters a culture of continuous improvement.

Young Auditors, Relevant Data

With a strong foundation in age-verification audits, many of our auditors fall within the 18–24 age group—a demographic most affected by poor allergen practices. This makes our data particularly relevant and insightful for the food industry.

Partner with Serve Legal Today

The AllergyWise® Audit Programme is more than just a service—it’s a partnership committed to safeguarding customers, empowering staff, and driving your business’ success.

As Allergy Awareness Week draws to a close, we hope businesses have been inspired and encouraged to invest in their allergen management to ensure every customer is treated with care, inclusivity, and safety, fostering trust and creating an environment where everyone can enjoy their dining experience without fear or hesitation.

As Allergy Awareness week draws to a close, we hope businesses have been inspired and encouraged to invest in their allergen management to ensure every customer is treated

Access key resources HERE, discover more about the AllergyWise® Audit Programme and partner with Serve Legal today to ensure your business leads the way in compliance and safety. Get in touch!