At Serve Legal, we are dedicated to helping our clients achieve exceptional compliance outcomes.
It is no secret that a business that ensures customers feel safe and valued is one that thrives. From enhancing allergen safety to boosting customer confidence, our collaborative approach has delivered measurable results. Here are some success stories highlighting the remarkable progress our clients have made across the UK and Ireland.
One of our evening venue clients achieved an impressive 43% increase in allergen compliance within just 12 months. By partnering with Serve Legal, they implemented a proactive auditing and training programme to enhance processes and adherence to allergen safety laws.
Ali, Client Manager at Serve Legal, shared:
“Noticing an issue with how staff were treating allergen management, this client partnered with Serve Legal to administer a nationwide programme of Customer Experience Allergen Audits. They have seen massive improvements in this area in a short space of time and continue to grow with us.”
This collaboration highlights how data-driven audits and tailored training initiatives can lead to significant operational improvements and safer dining environments for customers.
This year, we have continued to support a nationwide pizza chain in strengthening their allergen safety protocols.
By conducting comprehensive mystery shopper audits focused on gluten-free controls, we provided actionable insights to ensure compliance at every franchise location. Our client shared:
“Mystery shopper and customer experience audits allow us to independently and anonymously audit our stores to ensure specific gluten-free controls are being followed at all times. This gives us a true overview of the customer experience, which can often be more limiting or difficult for people who suffer from food hypersensitivities.
Serve Legal covers the UK, so we can audit stores across all regions and under different franchisee management. We’ve customised the audit format to meet our exact requirements, and the flexibility to adapt further has been invaluable. Each completed audit report is sent directly to franchisees, providing instant feedback.”
This partnership demonstrates the value of customised audits in identifying gaps, monitoring trends, and ensuring consistent compliance across a national footprint.
As of April 2025, many of our clients have achieved compliance increases ranging from 7% to 48% compared to their 2024 averages. These results are a testament to the power of consistent and independent auditing programmes in driving real change.
By viewing operations from the eyes of the customer, businesses gain invaluable insights into their processes and prove their due diligence in fostering safer dining experiences. These improvements not only protect customers but also enhance reputations and build trust.
Completing 200,000 audits annually, at nearly 1 audit every minute across the UK and Ireland, we have supported 3 businesses with understanding their compliance landscape in the time you have read this article.
Serve Legal’s two decades of experience in compliance auditing, extensive nationwide coverage, and innovative data assets make us the trusted partner for businesses looking to elevate their allergen safety standards. Investing in independent audits isn’t just about meeting legal requirements; it’s about showing customers you care and creating dining experiences they can trust.
Access key resources HERE and partner with Serve Legal today to ensure your business leads the way in compliance and safety. Get in touch!